WeFlock:
rethinking care work
WeFlock is a mobile app for women and their partners to manage their house chores together. Women have been burdened with an imbalanced amount of care work even as they become working mothers. WeFlock tracks tasks women and their partners should carry out, making everything transparent in their partnership.
Year
2024
Industry
Care work, family management
Roles
Research, ideation, user journey, user flow, information architecture, user interface design, prototype
Objective
WeFlock aims to improve gender equality in all partnership forms, such as marriage, co-parenting, and more, as partners manage their households.
Target user
Working mothers in early 30s to late 40s with young kid(s).
Team
As this is a personal project, I worked independently as the Lead designer.
Design process
Even though this project conducted thorough research in the beginning by interviewing 7 mothers, I did not have the resources to continue to the testing phase yet.
Retrospective
Due to limited resources, this project has yet to continue to the usability testing phase. However, testing is crucial for every design; hence, it should be the next phase.
Almost all of the informants had the privilege to afford help. This shows how the informants are not diverse enough in the socioeconomic dimension. Therefore, this project should research more on married working mothers in lower classes such as in blue-collar positions where they could not financially afford help.
Since this project aims to achieve equality between partnerships, future research should include their male partners. We need to prioritise researching male partners first because, statistically, unequal care work distribution exists more in heterosexual relations (Lazarus & Mandel, 2023).
