Reguards: designing to help women feel safer from sexual violence in public urban spaces
A b2c app that lets women's friends and family track them on their way and call our guards to come and help them. Many adult women feel unsafe and anxious when commuting alone in cities. But they need to feel safe.
2022
gender, urban, transportation
Roles
Research, ideation, user journey, user flow, information architecture, user interface design, prototype, usability testing
Project
Mini Challenge 2 Project at Apple Developer Academy Cohort 5
Objective
To increase their feeling of being safe by letting them know that their friends and family know their position, and if things get bad, they can rely on the call centre and guardian to come and save them.
Test
We tested the design and received 100 for Screen Usability Score (SCUS) for reaching the call centre flow and 82 for Screen Usability Score (SCUS) for starting to commute flow. In qualitative usability testing, all six testers achieved 100% task success for a start commuting flow.
Target user
Young adult women who mainly use public transportation to mobilize around the city.
Team
I worked as the only designer here, with Heri as the project manager and Ricky, Rafi, and Fauzi as the coders.
Process
Through my sociological background, I lead the research and design process through user interviews and usability testing. This was an interesting project because of its topic regarding sexual violence in urban areas. However, I was the only woman and designer in the team. Hence, I had to advocate for gender issues throughout the whole process.
Retrospective
This project taught me the importance of considering other stakeholders, as one feature required resources beyond our project's scope.
