Bridging women and femtech products

A platform solves women’s issues of finding reliable information, products, and community. However, since this is still an MVP, we had to focus on the scope of reviewing femtech products first. Halo Femtech is basically like Yelp, but for femtech products!

Year

2024

Industry

femtech, reviewing platform

Roles

Research, ideation, user journey, user flow, information architecture, user interface design, prototype

Objective

Encourage collaboration and communication between femtech founders and enthusiasts to share knowledge, experiences, and products related to women's health.
Empower women by providing access to information and resources that promote health.
Raise awareness about femtech products/services addressing women's health issues.
Cultivate a supportive and inclusive community where women feel comfortable discussing their health concerns and seeking support from peers and experts.

Target user

Design & tech agency team members and managers.

Team

I worked as UI/UX designer & researcher. I worked directly under Halo femtech’s product owner.

Process

Research & Analysis: This was the first time where I conducted user interview sessions with foreigners. Instead of interviewing Indonesians, this project was focused on women in the U.S. first. Additionally, I interviewed femtech founders and users to gather their insights regarding their struggles as women or as femtech founders.

Ideation: Based on the research results and analysis, we ideated features that might solve all of the problems. However, to limit the scope, we prioritised the MVP to be the only one most important feature first, which is reviewing and discovering femtech products/services.

Wireframe & prototyping: However, since this project was not yet a priority, the branding and UI design of the project is not yet finalised. Hence, the UI design might look very simple.